the bitter truth
As the global demand for coffee increases, so do coffee plantations destroying -rainforests at a critical rate. Recent research from WWF ranks coffee as number 6 on the list of leading causes of deforestation.
In collaboration with the University of Amsterdam, we’re currently getting to the bottom of this; investigating the deeper consequences of increasing coffee production. The first results are alarming. We enjoy our daily shot of energy at the expense of our planet’s biodiversity.
Over the years, we’ve seen beautiful initiatives such as the stimulation of organic plantations or increasing the coffee yield per hectare. However, the reality is that in order to really combat deforestation, these evolutions are not enough.
As food technologists succeed to make meat without animals, we ask ourselves: can we make coffee without beans? What if we could make our favourite elixir from local ingredients?
Coffee is a unique gift of nature. Whether you adore your filter coffee at home, prefer a barista’s cappuccino or an Italian espresso at the bar – nothing should change about those delicious moments.
the future of coffee
As true explorers, we’re on a quest to research all components in all edible non-tropical plants. From our lab at the World Food Center, we work in close collaboration with Wageningen University & Research and our leading food technology partners to find answers to our big question: what molecules are promising building blocks to mimic that signature coffee flavour?
In the coming years, we’ll pour ourselves into developing a delicious cup of coffee, indistinguishable from what you’re currently enjoying.
We’re currently finetuning the beta version of our Coffee Free Coffee innovation. Very soon, we’ll start testing the first outcomes. Subscribe below to become part of our taste panel.
|Phase 2 |
Next, we will release our 1.0 version: a very much coffee-like product made out of non-tropical ingredients – available to a broader audience.
|Phase 3 |
It doesn’t stop with the release of the 1.0 version. In the following years, our Research & Development team will continue their quest for the perfect formula. Testing and releasing updates, until we find a truly indistinguishable coffee imitation.
In each of these phases we will produce all usual coffee variants: espresso and filter grinds, compostable capsules, solubles and a range of specialties.
identical to your daily brew,
without the bleak side effects.
meet our coffee-loving futurists
We’re four entrepreneurial food professionals, together with our team we sink our teeth into revolutionising the food industry. Leading up to our efforts to combat deforestation with Northern Wonder, we successfully launched Chikko; a single-source coffee substitute, made from roasted chicory. With Northern Wonder, we take it to the next level: investing in the long-term research and development of an indistinguishable coffee-like innovation.
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World Food Center
Nieuwe Kazernelaan 2, D85
6711 JC Ede
+31 850 470 293